Neoliberalism and the Ideological Construction of Equity Beliefs

Researchers across disciplines, including psychology, have sought to understand how people evaluate the fairness of resource distributions. Equity, defined as proportionality of rewards to merit, has dominated the conceptualization of distributive justice in psychology, with some scholars casting it as the primary basis on which distributive decisions are made. The present paper acts as a corrective to this disproportionate emphasis on equity. Drawing on findings from different subfields, we argue that people possess a range of beliefs about how valued resources should be allocated—beliefs that vary systematically across developmental stages, relationship types, and societies. By reinvigorating notions of distributive justice put forth by the field’s pioneers, we further argue that prescriptive beliefs concerning resource allocation are ideological formations embedded in socioeconomic and historical contexts. Fairness beliefs at the micro-level are thus shaped by those beliefs’ macro-level instantiations. In a novel investigation of this process, we consider neoliberalism, the globally-dominant socioeconomic model of the past forty years. Using data from more than 160 countries, we uncover evidence that neoliberal economic structures shape equity-based distributive beliefs at the individual level. We conclude by advocating an integrative approach to the study of distributive justice that bridges micro- and macro-level analyses.