Creating a „Tourism for all“ product in a rual destination at the example of Niederrhein

Background of the study: Niederrhein is a travel region in the west of Germany, close to the Dutch border. It is pushed by the tourism strategy of the province North Rhine-Westphalia to create and offer tourism for all products. Niederrhein Tourism (DMO) has introduced the project „Tourism for all - Target market for travellers with special needs“. It is sponsored by a national initiative of the Germany ministry of economics. Purpose of the study: Tourism destinations have more offers than are published. Often, single parts of the customer journey are bookable. The study aims to identify barriers of travel, searches for solutions and finally tourism for all packages are created. Methodology: A qualitative approach is used. Two workshops with experts are undertaken, to collect the data required. Results: Results of the workshops are tangible and intangible barriers of travel. Solutions of how to overcome barriers of travel and packages that could be offered to people with special needs. Conclusions: As the workshops are still on the way, there is no conclusions at this point. Research implications and limitations: See Conclusions. References: ADAC (2003): Barrierefreier Tourismus für alle, verfügbar unter https://hdb-sn.de/wp-content/uploads/2016/09/planungshilfe_barrierefreier_tourismus_komplett.pdf, Bi, Y., Card, J., Cole, S. (2007): Accessibility and Attitudinal Barriers Encountered by Chinese Travel-lers with Physical Disabilities, International Journal of Tourism Research, Ausgabe 9, 205-216. Dreyer, A., Ratz, J. (2015): Praxisleitfaden Tourismus für alle, Leitlinien für die Entwicklung barriere-freier Angebote in den Kommunen im Land Sachsen-Anhalt, verfügbar unter https://www.sachsen-anhalt-tourismus.de/fileadmin/dokumente/pdf/Praxisleitfaden_Tourismus_fuer_Alle_HS_Harz_final.pdf. Hitzler, D. (2020): Barrierefreiheit ist für …, verfügbar unter https://tourismus.bayern/barrierefrei/. Lichem-Güttner, C. (2010): Barrierefreier Tourismus: auch für Menschen mit geistiger Behinderung?, Saarbrücken: VDM Verlag Dr. Müller. Liem, M. (2019): Noch ein weiter Weg – aber die Richtung stimmt, in Sales Guide der fvw Medien (Beilage zu fvw 3/19), S. 6-10. Neumann, P., Kagermeier, A. (2017): Tourismus für Alle als Bestandteil der CSR-Orientierung im Tourismus, in Lund-Durlacher, D., Fifka, M., Ravenhorst, V. (2013): Bewusstseinsbildung als Voraussetzung erfolgreicher Inklusion, in Böhm, S., Baumgärtner, M., Dwertmann, D. (Hrsg.). Werner, J., Kempf, F., Corinth, C. (2019): Can You Hear Me? A Research of Touristic Demand from and Supply for Deaf Travelers, in: Lund-Durlacher, D., Dinica, V., Reiser, D., Fifka, M. (Hrsg.). Corporate Sustainability and Responsibility in Tourism, A Transformative Concept, S. 79-95. Zaynel, N. (2017): Internetnutzung von Jugendlichen und jungen Erwachsenen mit Down-Syndrom, Springer VS.