Moderators of the self-congruity effect on consumer decision-making: A pre-registered study protocol for an updated meta-analysis
Author(s) / Creator(s)
Ulmerich, Luc
Abstract / Description
The self-congruity effect is of important managerial importance influencing brand attitudes and purchase behavior, thus generating a sustainable competitive advantage for brands and their products (Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012; Beerli, Meneses, & Gil, 2007; Branaghan & Hildebrand, 2011; Sirgy, 1982; Sirgy et al., 1997). In a previous meta-analysis, Aguirre-Rodriguez et al. (2012) have confirmed the self-congruity effect and several moderators influencing the strength of the relation between self-congruity and consumer decision-making. The underlying meta-analysis extends the previous meta-analysis by including recent data (i.e., those published between 2011 and 2019) and using selected moderators based on the current state of research (Sirgy, Lee, & Yu, 2016). From the previous study, the meta-analysis considers the product stimulus abstraction, the involvement with decision making and the impression formation process, and the interactions impression formation process x involvement with decision making, product stimulus abstraction x impression formation process and product stimulus abstraction x involvement with decision making from the previous study. Additional moderators are involvement with product class, product knowledge, direct vs indirect measure, and the interactions among the moderator pairs cultural setting x self-motive socialness, product conspicuousness x self-motive socialness and response mode x enhancement motive.
Persistent Identifier
PsychArchives acquisition timestamp
2020-08-26 14:25:02 UTC
Publisher
PsychArchives
Citation
Ulmerich, L. (2020). Moderators of the self-congruity effect on consumer decision-making: A pre-registered study protocol for an updated meta-analysis. PsychArchives. https://doi.org/10.23668/PSYCHARCHIVES.3363
-
Moderators of the self-congruity effect Ulmerich Luc.pdfAdobe PDF - 409.73KBMD5: 764a13eb5b4f5f9c32ae103b0a86f68d
-
There are no other versions of this object.
-
Author(s) / Creator(s)Ulmerich, Luc
-
PsychArchives acquisition timestamp2020-08-26T14:25:02Z
-
Made available on2020-08-26T14:25:02Z
-
Date of first publication2020-08-26
-
Abstract / DescriptionThe self-congruity effect is of important managerial importance influencing brand attitudes and purchase behavior, thus generating a sustainable competitive advantage for brands and their products (Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012; Beerli, Meneses, & Gil, 2007; Branaghan & Hildebrand, 2011; Sirgy, 1982; Sirgy et al., 1997). In a previous meta-analysis, Aguirre-Rodriguez et al. (2012) have confirmed the self-congruity effect and several moderators influencing the strength of the relation between self-congruity and consumer decision-making. The underlying meta-analysis extends the previous meta-analysis by including recent data (i.e., those published between 2011 and 2019) and using selected moderators based on the current state of research (Sirgy, Lee, & Yu, 2016). From the previous study, the meta-analysis considers the product stimulus abstraction, the involvement with decision making and the impression formation process, and the interactions impression formation process x involvement with decision making, product stimulus abstraction x impression formation process and product stimulus abstraction x involvement with decision making from the previous study. Additional moderators are involvement with product class, product knowledge, direct vs indirect measure, and the interactions among the moderator pairs cultural setting x self-motive socialness, product conspicuousness x self-motive socialness and response mode x enhancement motive.en
-
Publication statusotheren
-
CitationUlmerich, L. (2020). Moderators of the self-congruity effect on consumer decision-making: A pre-registered study protocol for an updated meta-analysis. PsychArchives. https://doi.org/10.23668/PSYCHARCHIVES.3363en
-
Persistent Identifierhttps://hdl.handle.net/20.500.12034/2978
-
Persistent Identifierhttps://doi.org/10.23668/psycharchives.3363
-
Language of contenteng
-
PublisherPsychArchivesen
-
Is related tohttps://doi.org/10.23668/psycharchives.4641
-
Is related tohttps://doi.org/10.23668/psycharchives.4681
-
Is related tohttps://doi.org/10.23668/psycharchives.4682
-
Dewey Decimal Classification number(s)150
-
TitleModerators of the self-congruity effect on consumer decision-making: A pre-registered study protocol for an updated meta-analysisen
-
DRO typepreregistrationen