Time does tell: An analysis of observable audience responses from the 2016 American presidential campaigns
Author(s) / Creator(s)
Goode, Ewan J. K.
Bull, Peter
Abstract / Description
In this study a microanalysis of OAR (Observable Audience Responses) in the 2016 U.S. Presidential Election was conducted. OAR were coded into dimensions including response rate (frequency per minute), response type, and categorised as either a unitary (a single response), composite (two or more simultaneous response types) or sequential (a unitary or composite response that is followed by a different response type) response form. It was found that U.S. audiences made use of all three response forms (unitary, composite, and sequential) and that certain response forms had been under-represented when contrasted with findings from previous research. This study was also the first to measure the duration of OAR in the context of an election, and it was observed that response form significantly affected the duration of response. It was inferred from this that the audiences might select different responses as a means to control the force of reply. This study failed to replicate previous research that had found a correlation between response rate (affiliative OAR per minute) and voter share on polling day, but instead found a stronger, significant correlation between the duration of OAR and voter share. It was interpreted that duration of OAR may be a superior indicator of wider voter enthusiasm as it captures the length of response as well as the incidence.
Keyword(s)
political speeches audience behaviour observable audience responses OAR applause cheering booing voter share electoral success affiliative response ratePersistent Identifier
Date of first publication
2020-05-04
Journal title
Journal of Social and Political Psychology
Volume
8
Issue
1
Page numbers
368–387
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
peerReviewed
Is version of
Citation
Goode, E. J. K., & Bull, P. (2020). Time does tell: An analysis of observable audience responses from the 2016 American presidential campaigns. Journal of Social and Political Psychology, 8(1), 368-387. https://doi.org/10.5964/jspp.v8i1.953
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jspp.v8i1.953.pdfAdobe PDF - 663.17KBMD5: d7ddf4fd7e86a421881d3e80660ee19f
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There are no other versions of this object.
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Author(s) / Creator(s)Goode, Ewan J. K.
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Author(s) / Creator(s)Bull, Peter
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PsychArchives acquisition timestamp2022-04-14T11:23:41Z
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Made available on2022-04-14T11:23:41Z
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Date of first publication2020-05-04
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Abstract / DescriptionIn this study a microanalysis of OAR (Observable Audience Responses) in the 2016 U.S. Presidential Election was conducted. OAR were coded into dimensions including response rate (frequency per minute), response type, and categorised as either a unitary (a single response), composite (two or more simultaneous response types) or sequential (a unitary or composite response that is followed by a different response type) response form. It was found that U.S. audiences made use of all three response forms (unitary, composite, and sequential) and that certain response forms had been under-represented when contrasted with findings from previous research. This study was also the first to measure the duration of OAR in the context of an election, and it was observed that response form significantly affected the duration of response. It was inferred from this that the audiences might select different responses as a means to control the force of reply. This study failed to replicate previous research that had found a correlation between response rate (affiliative OAR per minute) and voter share on polling day, but instead found a stronger, significant correlation between the duration of OAR and voter share. It was interpreted that duration of OAR may be a superior indicator of wider voter enthusiasm as it captures the length of response as well as the incidence.en_US
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Publication statuspublishedVersion
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Review statuspeerReviewed
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CitationGoode, E. J. K., & Bull, P. (2020). Time does tell: An analysis of observable audience responses from the 2016 American presidential campaigns. Journal of Social and Political Psychology, 8(1), 368-387. https://doi.org/10.5964/jspp.v8i1.953en_US
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ISSN2195-3325
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/5627
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.6231
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/jspp.v8i1.953
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Is related tohttps://doi.org/10.23668/psycharchives.2876
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Keyword(s)political speechesen_US
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Keyword(s)audience behaviouren_US
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Keyword(s)observable audience responsesen_US
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Keyword(s)OARen_US
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Keyword(s)applauseen_US
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Keyword(s)cheeringen_US
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Keyword(s)booingen_US
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Keyword(s)voter shareen_US
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Keyword(s)electoral successen_US
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Keyword(s)affiliative response rateen_US
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Dewey Decimal Classification number(s)150
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TitleTime does tell: An analysis of observable audience responses from the 2016 American presidential campaignsen_US
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DRO typearticle
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Issue1
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Journal titleJournal of Social and Political Psychology
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Page numbers368–387
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Volume8
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Visible tag(s)Version of Recorden_US