The PSA Calls for Rapid and Impactful Study Proposals on COVID-19

The COVID-19 pandemic is increasing negative emotions and decreasing positive emotions globally. Left unchecked, these emotional changes may have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we will examine the impact of reappraisal, a widely studied and highly effective form of emotion regulation. Participants from 55 countries (expected N = 25,448) will be randomly assigned to one of two brief reappraisal interventions (reconstrual or repurposing), an active control condition, or a passive control condition. We predict that both reappraisal interventions will reduce negative emotions and increase positive emotions relative to the control conditions. We further predict that reconstrual will decrease negative emotions more than repurposing, and that repurposing will increase positive emotions more than reconstrual. We hope to inform efforts to create a scalable intervention for use around the world to build resilience during the pandemic and beyond.

To slow the transmission of COVID-19, governments around the world are asking their citizens to participate in social distancing, that is, to stay at home as much as possible. In most countries, individuals have some choice over whether or not they follow recommendations for social distancing. Thus, understanding how to best motivate social distancing has become a public health priority. This study tests, in a confirmatory manner, whether self-determination theory-guided message framing impacts people’s motivation to participate in social distancing. Specifically, we expect autonomy-supportive messages that help people understand the value of behavior change to a) increase ‘buy in’, or autonomous motivation, for social distancing, b) reduce feelings of defiance in response to those messages, and c) increase behavioral intentions to socially distance, relative to neutral and controlling messages. Further, we expect controlling messages that pressure people to change using shame, guilt, and demands, may backfire and a) decrease ‘buy in’ for social distancing, b) increase defiance, relative to the control condition, and c) reduce behavioral intentions to socially distance. We also expect ‘buy in’, or autonomous motivation, to explain why messages impact defiance and behavioral intentions. Exploratory tests will examine whether the effects of message framing on motivation, defiance, and behavioral intentions are moderated by culture, providing sufficient variability on this measure is obtained. This work has direct relevance for how public officials, health professionals, journalists, and others can communicate about solving this and future public health crises in ways that motivate people more effectively.

The COVID-19 pandemic presents a critical need to identify best practices for communicating health information to the global public. It also provides an opportunity to test theories about risk communication. As part of a larger Psychological Science Accelerator COVID-19 Rapid Project, a global consortium of researchers will experimentally test competing hypotheses regarding the effects of framing messages in terms of losses versus gains. We will examine effects on three primary outcomes: intentions to adhere to policies designed to prevent the spread of COVID-19, opinions about such policies, and the likelihood that participants seek additional policy information. Whereas research on negativity bias and loss aversion predicts that loss-framing will have greater impact, research on encouraging the adoption of protective health behaviour suggests the opposite (i.e., gain-framing will be more persuasive). We will also assess effects on experienced anxiety. Given the potentially low cost and the scalable nature of framing interventions, results could be valuable to health organizations, policymakers, and news sources globally.