The Internet Changed Chess Rules: Queen Is Equal to Pawn. How Social Media Influence Opinion Spreading
Author(s) / Creator(s)
Rak, Tomasz
Kulesza, Wojciech
Chrobot, Nina
Abstract / Description
Studies of social influence in large groups show that leaders are crucial in infecting followers with new ideas and that it requires time. This reflects social impact models based on Nowak, Szamrej, and Latané’s dynamic theory (1990), which are still being presented, modified and developed in the literature. However, recent mass events, e.g., the Arab Spring, 15-M Movement, protests in the Gezi Park in Turkey, Polish democratic movements (KOD, AkcjaDemokracja), do not seem to fit the aforementioned models: changes happened rapidly and without the presence of opinion leaders. In a series of simulation studies, we propose that global communication (Internet, mobiles, social media) is responsible for the difference between the theoretical model and recent mass events. Our results indicate that global communication dramatically decreases the role of leaders, increases the speed of spreading new ideas in the population, increases the influence of followers on the speed of social transformation, and that leaders who use the Internet can change their attitudes as quickly and as often as followers do.
Keyword(s)
social change social influence global communication computer simulation Dynamical Social PsychologyPersistent Identifier
Date of first publication
2018-12-28
Journal title
Social Psychological Bulletin
Volume
13
Issue
4
Article number
Article e25660
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
notReviewed
Is version of
Citation
Rak, T., Kulesza, W., & Chrobot, N. (2018). The internet changed chess rules: Queen is equal to pawn. how social media influence opinion spreading. Social Psychological Bulletin, 13(4), Article e25660. https://doi.org/10.32872/spb.v13i4.25660
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Author(s) / Creator(s)Rak, Tomasz
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Author(s) / Creator(s)Kulesza, Wojciech
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Author(s) / Creator(s)Chrobot, Nina
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PsychArchives acquisition timestamp2022-04-14T11:26:29Z
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Made available on2022-04-14T11:26:29Z
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Date of first publication2018-12-28
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Abstract / DescriptionStudies of social influence in large groups show that leaders are crucial in infecting followers with new ideas and that it requires time. This reflects social impact models based on Nowak, Szamrej, and Latané’s dynamic theory (1990), which are still being presented, modified and developed in the literature. However, recent mass events, e.g., the Arab Spring, 15-M Movement, protests in the Gezi Park in Turkey, Polish democratic movements (KOD, AkcjaDemokracja), do not seem to fit the aforementioned models: changes happened rapidly and without the presence of opinion leaders. In a series of simulation studies, we propose that global communication (Internet, mobiles, social media) is responsible for the difference between the theoretical model and recent mass events. Our results indicate that global communication dramatically decreases the role of leaders, increases the speed of spreading new ideas in the population, increases the influence of followers on the speed of social transformation, and that leaders who use the Internet can change their attitudes as quickly and as often as followers do.en_US
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Publication statuspublishedVersion
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Review statusnotReviewed
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CitationRak, T., Kulesza, W., & Chrobot, N. (2018). The internet changed chess rules: Queen is equal to pawn. how social media influence opinion spreading. Social Psychological Bulletin, 13(4), Article e25660. https://doi.org/10.32872/spb.v13i4.25660en_US
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ISSN2569-653X
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/5800
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.6404
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.32872/spb.v13i4.25660
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Is related to10.23668/psycharchives.2346
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Keyword(s)social changeen_US
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Keyword(s)social influenceen_US
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Keyword(s)global communicationen_US
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Keyword(s)computer simulationen_US
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Keyword(s)Dynamical Social Psychologyen_US
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Dewey Decimal Classification number(s)150
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TitleThe Internet Changed Chess Rules: Queen Is Equal to Pawn. How Social Media Influence Opinion Spreadingen_US
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DRO typearticle
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Article numberArticle e25660
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Issue4
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Journal titleSocial Psychological Bulletin
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Volume13
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Visible tag(s)Version of Recorden_US