Why moral advocacy leads to polarization and proselytization: The role of self-persuasion
Author(s) / Creator(s)
Abeywickrama, Ravini S.
Rhee, Joshua J.
Crone, Damien L.
Laham, Simon M.
Abstract / Description
This research is the first to examine the effects of moral versus practical pro-attitudinal advocacy in the context of self-persuasion. We validate a novel advocacy paradigm aimed at uncovering why moral advocacy leads to polarization and proselytization. We investigate four distinct possibilities: (1) expression of moral foundational values (harm, fairness, loyalty, authority, purity), (2) reliance on moral systems (deontology and consequentialism), (3) expression of moral outrage, (4) increased confidence in one’s advocacy attempt. In Study 1 (N = 255) we find differences between moral and practical advocacy on the five moral foundations, deontology, and moral outrage. In Study 2 (N = 218) we replicate these differences, but find that only the expression of moral foundations is consequential in predicting attitude polarization. In Study 3 (N = 115) we replicate the effect of moral foundations on proselytization. Our findings suggest that practical compared to moral advocacy may attenuate polarization and proselytization. This carries implications for how advocacy can be re-framed in ways which minimize social conflict.
Keyword(s)
polarization morality persuasion advocacy migration moral foundations self-persuasion attitudesPersistent Identifier
Date of first publication
2020-09-02
Journal title
Journal of Social and Political Psychology
Volume
8
Issue
2
Page numbers
473–503
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
peerReviewed
Is version of
Citation
Abeywickrama, R. S., Rhee, J. J., Crone, D. L., & Laham, S. M. (2020). Why moral advocacy leads to polarization and proselytization: The role of self-persuasion. Journal of Social and Political Psychology, 8(2), 473-503. https://doi.org/10.5964/jspp.v8i2.1346
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Author(s) / Creator(s)Abeywickrama, Ravini S.
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Author(s) / Creator(s)Rhee, Joshua J.
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Author(s) / Creator(s)Crone, Damien L.
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Author(s) / Creator(s)Laham, Simon M.
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PsychArchives acquisition timestamp2022-04-14T11:23:55Z
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Made available on2022-04-14T11:23:55Z
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Date of first publication2020-09-02
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Abstract / DescriptionThis research is the first to examine the effects of moral versus practical pro-attitudinal advocacy in the context of self-persuasion. We validate a novel advocacy paradigm aimed at uncovering why moral advocacy leads to polarization and proselytization. We investigate four distinct possibilities: (1) expression of moral foundational values (harm, fairness, loyalty, authority, purity), (2) reliance on moral systems (deontology and consequentialism), (3) expression of moral outrage, (4) increased confidence in one’s advocacy attempt. In Study 1 (N = 255) we find differences between moral and practical advocacy on the five moral foundations, deontology, and moral outrage. In Study 2 (N = 218) we replicate these differences, but find that only the expression of moral foundations is consequential in predicting attitude polarization. In Study 3 (N = 115) we replicate the effect of moral foundations on proselytization. Our findings suggest that practical compared to moral advocacy may attenuate polarization and proselytization. This carries implications for how advocacy can be re-framed in ways which minimize social conflict.en_US
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Publication statuspublishedVersion
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Review statuspeerReviewed
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CitationAbeywickrama, R. S., Rhee, J. J., Crone, D. L., & Laham, S. M. (2020). Why moral advocacy leads to polarization and proselytization: The role of self-persuasion. Journal of Social and Political Psychology, 8(2), 473-503. https://doi.org/10.5964/jspp.v8i2.1346en_US
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ISSN2195-3325
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/5643
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.6247
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/jspp.v8i2.1346
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Is related tohttps://osf.io/nd6vs/
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Is related tohttps://doi.org/10.23668/psycharchives.3358
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Keyword(s)polarizationen_US
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Keyword(s)moralityen_US
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Keyword(s)persuasionen_US
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Keyword(s)advocacyen_US
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Keyword(s)migrationen_US
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Keyword(s)moral foundationsen_US
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Keyword(s)self-persuasionen_US
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Keyword(s)attitudesen_US
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Dewey Decimal Classification number(s)150
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TitleWhy moral advocacy leads to polarization and proselytization: The role of self-persuasionen_US
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DRO typearticle
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Issue2
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Journal titleJournal of Social and Political Psychology
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Page numbers473–503
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Volume8
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Visible tag(s)Version of Recorden_US