Emotional impact of graphic health warnings on tobacco packaging: Analysis of their content
Author(s) / Creator(s)
Gantiva, Carlos
Sotaquirá, Miguel
Chaparro, Vanessa
Colorado, Laura
Gómez, Alejandra
Abstract / Description
The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants’ emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women.
Keyword(s)
graphic health warnings emotion craving tobacco smokingPersistent Identifier
Date of first publication
2022-02-25
Journal title
Europe's Journal of Psychology
Volume
18
Issue
1
Page numbers
40–52
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
peerReviewed
Is version of
Citation
Gantiva, C., Sotaquirá, M., Chaparro, V., Colorado, L., & Gómez, A. (2022). Emotional impact of graphic health warnings on tobacco packaging: Analysis of their content. Europe's Journal of Psychology, 18(1), 40-52. https://doi.org/10.5964/ejop.2885
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ejop.v18i1.2885.pdfAdobe PDF - 389.77KBMD5: 1a2a2922fa7126bfc02d6fde96427239
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There are no other versions of this object.
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Author(s) / Creator(s)Gantiva, Carlos
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Author(s) / Creator(s)Sotaquirá, Miguel
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Author(s) / Creator(s)Chaparro, Vanessa
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Author(s) / Creator(s)Colorado, Laura
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Author(s) / Creator(s)Gómez, Alejandra
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PsychArchives acquisition timestamp2022-04-14T11:20:36Z
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Made available on2022-04-14T11:20:36Z
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Date of first publication2022-02-25
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Abstract / DescriptionThe use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants’ emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women.en_US
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Publication statuspublishedVersion
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Review statuspeerReviewed
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CitationGantiva, C., Sotaquirá, M., Chaparro, V., Colorado, L., & Gómez, A. (2022). Emotional impact of graphic health warnings on tobacco packaging: Analysis of their content. Europe's Journal of Psychology, 18(1), 40-52. https://doi.org/10.5964/ejop.2885
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ISSN1841-0413
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/5344
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.5948
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/ejop.2885
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Is version ofhttps://doi.org/10.23668/psycharchives.4626
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Is related tohttps://doi.org/10.23668/psycharchives.5413
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Is related tohttps://doi.org/10.23668/psycharchives.4626
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Keyword(s)graphic health warningsen_US
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Keyword(s)emotionen_US
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Keyword(s)cravingen_US
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Keyword(s)tobaccoen_US
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Keyword(s)smokingen_US
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Dewey Decimal Classification number(s)150
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TitleEmotional impact of graphic health warnings on tobacco packaging: Analysis of their contenten_US
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DRO typearticle
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Issue1
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Journal titleEurope's Journal of Psychology
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Page numbers40–52
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Volume18
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Visible tag(s)Version of Recorden_US