Data set for: How Script and Paper Type Influence Aesthetic Judgments About Japanese Calligraphy—Depending on the Recipient’s Degree of Japanese Enculturation

In a quasi-experiment featuring physical artworks, we investigated the influence of script and paper type on aesthetic judgments about Japanese calligraphy, and to what extent these influences are modulated by the recipient’s degree of Japanese enculturation. We asked individuals with varying degrees of Japanese enculturation to aesthetically evaluate calligraphies in two types of script types and on three types of paper, in an art-exhibition-like setting. We also asked them to directly rank the script types and the paper types, respectively, based on beauty, liking, interest, and preciousness.