Dataset for: Personal prestige through travel? – Developing and testing the Personal Prestige Inventory in a tourism context

Leisure travel has long been seen as a means of conspicuous consumption in pursuance of personal prestige. Enhancement of prestige is both a motive for leisure travel, as well as a subjectively perceived benefit for tourists. Yet, there is no empirical evidence that leisure travel affects personal prestige evaluations of tourists. The aim of this study is to experimentally test prestige evaluations based on tourism participation and different types of leisure applying a previously developed and validated scale measuring personal prestige. Results will answer the question, whether presentation of travel experiences online leads to measurable prestige effects. 450 social media users between 18 to 35 years of age and resident to Northern Germany are expected to participate as study respondents via PsychLab.