Improving temporal consistency of preferences: The influence of mental construal
Author(s) / Creator(s)
Aydin, Asli Elif
Abstract / Description
Majority of the current literature on mental construal has focused on effects of varying construal levels on preference shifts whereas this research investigates the influence of mental construal on the change of preference consistency over time. Building on construal level theory, we propose that high-level construal, which creates abstract, and decontextualized mental representations, leads individuals to more consistent preferences than low-level construal, which creates concrete, and contextualized mental representations. Furthermore we examine the effect of having a matching versus non-matching construal level at two different evaluation instances, on achieving greater extents of consistency. To test this prediction a mixed experimental design is employed, in which participants evaluated electronic products at two different sessions. It is demonstrated that when participants have the same construal level at two points in time, their evaluations become similar since they mentally construe the objects in the same way whereas when the construal level differs at these two points, participants focus on different aspects of the products, form different evaluations and have less consistent preferences.
Keyword(s)
preference consistency construal level theory mental representations psychological distance electronic productsPersistent Identifier
Date of first publication
2018-11-30
Journal title
Europe's Journal of Psychology
Volume
14
Issue
4
Page numbers
949–965
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
peerReviewed
Is version of
Citation
Aydin, A. E. (2018). Improving temporal consistency of preferences: The influence of mental construal. Europe's Journal of Psychology, 14(4), 949–965. https://doi.org/10.5964/ejop.v14i4.1379
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ejop.v14i4.1379.pdfAdobe PDF - 469.04KBMD5: 84957b900f3ccf49d10dec9e71787f5a
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Author(s) / Creator(s)Aydin, Asli Elif
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PsychArchives acquisition timestamp2018-11-30T13:59:53Z
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Made available on2018-11-30T13:59:53Z
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Date of first publication2018-11-30
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Abstract / DescriptionMajority of the current literature on mental construal has focused on effects of varying construal levels on preference shifts whereas this research investigates the influence of mental construal on the change of preference consistency over time. Building on construal level theory, we propose that high-level construal, which creates abstract, and decontextualized mental representations, leads individuals to more consistent preferences than low-level construal, which creates concrete, and contextualized mental representations. Furthermore we examine the effect of having a matching versus non-matching construal level at two different evaluation instances, on achieving greater extents of consistency. To test this prediction a mixed experimental design is employed, in which participants evaluated electronic products at two different sessions. It is demonstrated that when participants have the same construal level at two points in time, their evaluations become similar since they mentally construe the objects in the same way whereas when the construal level differs at these two points, participants focus on different aspects of the products, form different evaluations and have less consistent preferences.en_US
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Publication statuspublishedVersion
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Review statuspeerReviewed
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CitationAydin, A. E. (2018). Improving temporal consistency of preferences: The influence of mental construal. Europe's Journal of Psychology, 14(4), 949–965. https://doi.org/10.5964/ejop.v14i4.1379
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ISSN1841-0413
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/1695
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.2061
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/ejop.v14i4.1379
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Keyword(s)preference consistencyen_US
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Keyword(s)construal level theoryen_US
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Keyword(s)mental representationsen_US
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Keyword(s)psychological distanceen_US
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Keyword(s)electronic productsen_US
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Dewey Decimal Classification number(s)150
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TitleImproving temporal consistency of preferences: The influence of mental construalen_US
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DRO typearticle
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Issue4
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Journal titleEurope's Journal of Psychology
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Page numbers949–965
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Volume14
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Visible tag(s)Version of Record