Creativity and Marketing: Interview With Marie Taillard
Author(s) / Creator(s)
Taillard, Marie
Glăveanu, Vlad
Abstract / Description
In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the multiple intersections between creativity and marketing represents not only a paradigmatic change for those interested in business and consumer behaviour but also for researchers of creativity who can start envisioning and studying consumption as a creative act. This interview will offer valuable points of reflection for all those interested to know more about this approach.
Persistent Identifier
Date of first publication
2012-11-30
Journal title
Europe's Journal of Psychology
Volume
8
Issue
4
Page numbers
519–522
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
notReviewed
Is version of
Citation
Taillard, M., & Glăveanu, V. (2012). Creativity and Marketing: Interview With Marie Taillard. Europe's Journal of Psychology, 8(4), 519–522. https://doi.org/10.5964/ejop.v8i4.556
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ejop.v8i4.556.pdfAdobe PDF - 400.82KBMD5: e28e15946c25620895828d00a18795f1
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There are no other versions of this object.
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Author(s) / Creator(s)Taillard, Marie
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Author(s) / Creator(s)Glăveanu, Vlad
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PsychArchives acquisition timestamp2018-11-21T10:00:52Z
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Made available on2018-11-21T10:00:52Z
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Date of first publication2012-11-30
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Abstract / DescriptionIn this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the multiple intersections between creativity and marketing represents not only a paradigmatic change for those interested in business and consumer behaviour but also for researchers of creativity who can start envisioning and studying consumption as a creative act. This interview will offer valuable points of reflection for all those interested to know more about this approach.en_US
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Publication statuspublishedVersion
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Review statusnotReviewed
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CitationTaillard, M., & Glăveanu, V. (2012). Creativity and Marketing: Interview With Marie Taillard. Europe's Journal of Psychology, 8(4), 519–522. https://doi.org/10.5964/ejop.v8i4.556
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ISSN1841-0413
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/1170
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.1362
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/ejop.v8i4.556
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Dewey Decimal Classification number(s)150
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TitleCreativity and Marketing: Interview With Marie Taillarden_US
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DRO typearticle
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Issue4
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Journal titleEurope's Journal of Psychology
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Page numbers519–522
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Volume8
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Visible tag(s)Version of Record