variable coding whether participants finished the survey
How difficult was it to make your choice (low - high)
While making my choice I experienced conflict (not at all - very much so)
How confident are you about your choice (not very confident - very confident)
How do you feel right now (very bad - very good)
When I think back at my choice, I feel guilty
When I think back at my choice, I feel bad
When I think back at my choice, I have a bad conscience
When I think back at my choice, I feel satisfied
When I think back at my choice, I feel good
When I think back at my choice, I feel proud
When I think back at my choice, I feel regret
When I think back at my choice, I wish I had chosen the other T-Shirt
When I think back at my choice, I would change it if I could
How important is it for you in general to save money
How important is it for you in general to care about ethical aspects of consumption
Perceived Consumer Effectiveness Scale
reverse scored PCE item
Is German your mothertongue
What is your proficiency (higher score higher proficiency)?
Are you a student
(....) Would you like the Amazon or the Alnatura voucher?
permission to use data
Condition (with info about which goal was endorsed, in the high conflict conditions both were endorsed, in the low conflict condition both were named but only one was endorsed
conflict manipulation groups
reverse scored conflict measure item (confidence)
mean of three conflict items
mean of three guilt items
mean of three regret items
mean of two pride items 1 + 2
first choice (ethical vs unethical t-shirt)
mean centered average conflict item
choice for the ethical vs. unethical t-shirt, effect coding (see paper)
mean score PCE
mean centered PCE score
goal importance difference
mean centered goal importance difference
excluded participants based on exclusion criteria